In 2011, Chloé Rose graduated from the Fashion Institute of Design and Merchandising with a degree in Product Development. She was inspired to create a well-made swim brand that expressed her one-of-a-kind cheeky style. After dedicating the entire summer to researching every little detail of the swimwear industry, what goes into making a bikini and design, Chloé Rose launched her first collection Chloé Rose Swimwear in Santa Monica, California. Chloé opened a small kiosk a couple blocks away from the beach and was extremely nervous that she wouldn't even sell one bikini. On her first day, to her surprise she was met with an incredible reception and sold multiple within the first few minutes of opening the shop. Chloé Rose worked 7 days a week, 11AM-9PM on the week days and 10AM-10PM on the weekends so she could really experience customer feedback first hand.  From there Chloé Rose took her bikinis on the road in 1973 Volkswagen bus selling Chloé Rose Swimwear all up and down the California Coast at beaches and surf competitions. 


The brand has since gained recognition in prestigious publications like Sports Illustrated Swimsuit, WWD, Forbes, Harpers Bazaar, Cosmopolitan and has been worn on celebrities and models like Kim Kardashian, Paulina Porizkov, Lorena Duran, Katie Austin and Josephine Skriver. In recent years, Chloé Rose Swimwear has made a concerted effort to prioritize sustainability. The brand has embraced a slow fashion approach, producing small, carefully curated collections that are hand-crafted in Brazil by manufacturers aligned with the Fashion Revolution Movement.