About Us

In 2011, Chloé Rose graduated from the Fashion Institute of Design and Merchandising with a degree in Product Development. She was inspired to create a well-made swim brand that expressed her one-of-a-kind cheeky style. After dedicating the entire summer to researching every detail of the swimwear industry, including the design process, Chloé Rose launched her first collection, Chloé Rose Swimwear, in Santa Monica, California. Chloé opened a small kiosk a couple of blocks away from the beach and was extremely nervous that she wouldn't even sell one bikini. On her first day, to her surprise, she was met with an incredible reception and sold multiple pieces within the first few minutes of opening the shop. Chloé Rose worked 7 days a week, 11 AM-9 PM on weekdays and 10 AM-10 PM on weekends, so she could really experience customer feedback firsthand.  From there, Chloé Rose took her bikinis on the road in a 1973 Volkswagen bus, selling Chloé Rose Swimwear all up and down the California Coast at beaches and surf competitions. 

The brand has since gained recognition in prestigious publications such as Sports Illustrated Swimsuit, WWD, Forbes, Harper's Bazaar, and Cosmopolitan. It has been worn by celebrities and models like Kim Kardashian, Paulina Porizkova, Lorena Duran, Katie Austin, and Josephine Skriver. In recent years, Chloé Rose Swimwear has made a concerted effort to prioritize sustainability. The brand has embraced a slow fashion approach, producing small, carefully curated collections that are hand-crafted in Brazil by manufacturers aligned with the Fashion Revolution Movement.